Playbooks
Opinionated workflows.
Fork them. Ship them.
Real GTM workflows with real code. Each playbook is one we would build for a customer. Take what you need.
12 min read
The Salesforce sync that doesn't break
Bidirectional HubSpot to Salesforce sync with conflict resolution, retries, and an audit trail. Survives rate limits, write storms, and network blips.
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10 min read
The lead enrichment pipeline that scales
Apollo plus Clay enrichment, batched, idempotent, with hard cost caps. Each enrichment is its own step. Failures don't re-bill APIs that already returned data.
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8 min read
The Slack notification queue that doesn't spam
Debounce noisy alerts. Batch routine ones. Escalate the rest. Severity levels and de-duplication built in.
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9 min read
The webhook handler that handles retries
Stripe, GitHub, and Linear webhooks processed reliably even when your downstream system is flaky. Idempotent, ordered, and replayable.
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9 min read
The CRM hygiene cron that runs nightly
Dedupe contacts. Normalize emails. Fix country codes. Archive stale leads. Idempotent and resumable. Runs at 3am, finishes by 4am.
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11 min read
The outbound sequence orchestrator
Multi-step outbound with reply detection, bounce handling, and pause-on-reply. Smartlead and Lemlist do the sending. Rotor handles the brain.
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9 min read
The customer feedback aggregator
Pull feedback from Intercom, Zendesk, and email into one queryable stream. LLM classifies themes. Routing rules send the right items to the right team.
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8 min read
The pricing change notifier
Stripe price update fans out to CSMs, customers, HubSpot deals, and your docs. One source of truth. Five downstream actions.
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8 min read
The contract renewal tracker
90, 60, 30, 14-day renewal alerts with conditional escalation. CSM gets context. Sales gets time. Nobody slips.
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10 min read
The lead-to-cash event stream
Every CRM event mirrored to a queryable database. One unified timeline per account. Debug churn. Forecast better. Audit everything.
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