Free forever. Pay when you scale.

No. Rotor sits on top of your CRM and drives writes into it. We do not store contacts, deals, or accounts as our source of truth — we orchestrate the agents that read from and write to the systems you already trust.

No. Rotor is code-first — you author workflows in TypeScript, in your repo, under your CI. There is no visual canvas. We also ship durable execution, human-in-the-loop approvals, and a full audit trail, which the GUI tools don't offer.

Clay is excellent for spreadsheet-shaped enrichment. Rotor is for graph-shaped production workflows that need branching, retries, observability, and compliance — the kinds of flows you'd otherwise write in a Python script on the side.

Your existing sender does. Rotor orchestrates around Smartlead, Lemlist, Instantly, Resend, or whatever you use — we don't touch your deliverability setup. We add the approval, personalization, and audit layer on top.

They price per execution for generic workloads. Rotor is priced per GTM seat because the value is pipeline generated, not compute consumed. The Free tier gives you 10k executions/month forever. Pro is $19/mo, Team is $99/mo.

No. Rotor works with Cursor, Windsurf, Zed, VS Code, or vanilla terminal. We build the Claude Code experience first — MCP server, skill, agent rules — because that's where our first customers live, but nothing is Claude Code–gated.

Enterprise only, for teams with a compliance or data-residency requirement. Self-host deploys as a single binary against your Redis and Postgres. For everyone else, Rotor Cloud on Free or Pro is simpler and cheaper.